2013年1月24日 星期四

Leah McSweeney

Leah McSweeney - Married to the mob
Leah is the CEO and founder of Married To The Mob clothingline. I was reading a megazine another day and i came across the name of this brand which i had to look up where did the idea came from. Then later on found out that this brand was founded by this female, who actually had money to set up this line because of a funny story. She received $75000 settlement from the police in an accident for breaking her two teeth, she used this money and set up the line. She was feature in different magazines such as vogue, for her bold and straight forward ideas. She was strongly influenced by her friends and surroundings, thought that there are so many street brands around for men, but there arn't many for women, so she went crazy and started the line, which she has done a lot of different collaboration with big brands such as Lacoste, Reebok, Nike, Baby G, Karmaloop, Supreme etc. It had it's first collection in 2004 and til now, she started by making her own samples of clothing then later on established the one of a kind style.
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